Adidas asked us to create an authentic connection and sustainable change for the brand in NYC. The brand has shared a special connection to NY culture, so how can we solidify that even more through the power of sport?

Insight: Much like adidas, NYC is a true original of its own — a hotbed for community across cultures. That rings especially true for the city’s athletes and sports enthusiasts, bringing them together for the games they love. But that catalyst for connection sometimes doesn’t go beyond the borough.