Challenge: Adidas is all about building community and changing lives through the power of sport. How can we create authentic connection and sustainable change for the brand in NYC founded in that ethos?

Insight: Sports can change lives, and that includes bringing different people from all walks of life together for the games they love. And in NYC, that can change the game.

Idea: An adidas youth sports league and activation that bridges the gap between the brand, the city, and all 5 boroughs.