WE DOn’t care how you say it, IT WORKS.
A SATIRICAL SUPER BOWL CAMPAIGN THAT’LL GET YOU MOISTURISED BY THE GLOBAL #1 DERMATOLOGIST APPROVED SKINCARE BRAND
Opportunity: In a world inundated with skincare options, CeraVe asked us to develop a Super Bowl spot and 360 campaign to prove that they’re not just called the #1 dermatologist approved skincare brand for nothing.
Insight: A lot of people love CeraVe, and they don’t know how to pronounce it. But does that really matter?
Idea: A campaign all about the fact that we don’t care how you say it, we just care that it works.
FINAL ASSETS
TEAM
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JAZZMINE BUSTAMANTE
AD & DESIGN
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MARIS MORENO
COPY
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ERIKA CASALES
AD
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LEANDRA LANGHORNE
COPY
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LAUREN MCCRINDLE
ECD
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ERIN WENDEL
ECD
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SEAN BRYAN
CCO & ECD GLOBAL BRANDS, NA
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GERARD HARRIS
LEAD ACCT COORD L’OREAL
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AURELIE VUMBU
ACCT DIRECTOR
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KIM EVENS
SR STRATEGIST
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BROOKLYN BROTHERS
PR