Opportunity: U.S. Bank challenged us to create a content series that drives awareness for their WNBA Changemaker’s partnership and empowers their audience to pursue financial wellness., especially women.

Insight: Statistically, 30% of people put off financial activities due to a lack of confidence because their goals seem so far away, but even small wins lead to big gains.

Idea: A candid conversation about how each small leap in the journey brings us one step closer to our big financial goals.