![](https://images.squarespace-cdn.com/content/v1/61f34a90c745c06a8617e95d/ff0c3470-6eef-4dc8-9c9b-0632fd96e8e4/YOUTUBE3.jpg)
A BRAND REFRESH BUILT ON A 115-YEAR LEGACY OF INNOVATION THAT JUST KEEPS GOING
WE DO
GM is a legacy automotive manufacturer but isn’t considered a source for new thinking. Yet, they have a history of pioneering innovations that move people forward. So, how can we develop an ownable creative framework that modernizes the brand and acts as the glue that holds their content together?
Insight: When it’s time to rise to the challenge in tech and auto engineering, we don’t stand back. WE DO.
FINAL ASSETS
MOOD
TEAM
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MARIS MORENO
COPY
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BRAD EMMETT
ECD
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ROB LEGATO
ECD
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JOANNA YOUNG
GCSO
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SHAWN YARDLEY
SR CONTENT STRATEGIST
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KRYSTY SAGNIA
EVP EXECUTIVE ACCOUNT DIRECTOR
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DAVE PAXTON
EVP EXECUTIVE ACCOUNT DIRECTOR